When building your brand the key ingredient that is going to make it all work is you. Your branding will attract people to your websites and services because they feel that the work you offer will be a good fit with them, and for that to be right your brand has to show who you are as a person and a business.
set the tone for your business
To develop your brand, you must know who your target audience is and how you want to be seen. You can set the tone for your business and portray it through your branding by adjusting colors, emails, and the image that you choose, from which you can create templates to use across all media.
With a focus on the media forms that your target market is using the most, you can create branding that fits that platform and continue that template throughout your marketing, bringing consistency and grabbing the attention of those most in need of your products.
Your branding should include your business name or logo, in appealing and familiar colors to your target market, that will be both attention-grabbing and not intrusive. People who find comfort and familiarity in your branding will be attracted to your websites and more likely to learn more about you and your business.
you are representing your brand every minute
The biggest representation of your brand every day will be you. As your business grows your clients will begin to share their experiences with you and your business, and this word of mouth is a great way to grow your business. As they do this, you will be the largest representation of your business and its base, so you represent your brand every minute.
From the moment they meet you or see your photo or communications they are building their own idea of who you are and what you stand for and are more likely to support a business or product that feels true to them and representative of their own values.
To represent your brand use word choices and dress appropriately to your brand in all work situations and when you can, outside of meetings and engagements as well. As social media use grows what we do on our downtime is less and less private and more open to those who would consider doing business with us and people responsible for hiring and delegating, they will choose to work with brands that reflect their own business brand.
help them to visualise how your brand can help
Colors that are warm and welcoming will create a feeling of calm and comfort, bold and bright colors can imply high energy and focus, while black and white or incorporating grey can create a sense of professionalism and restraint.
Using photos that are appealing and reflect the end goal of your clients will help them to visualize how your brand will help them to meet their goals, whether they be financial freedom, to have nice things, to have rest time or vacations, or to become successful and represent themselves as their own brand.